Pure is a fashion sale par-excellence for trade visitors only. Over 800 designers are on display at London's Olympia, among them young creative labels, footwear and accessory designers, all hand-picked for their quality.
Everything at Pure is aimed at the the middle to high end market and there are special catwalk shows to help visitors spot future trends.
Tourist Office
Visit London
There are drop-in Tourist Information Centres in Victoria Station, Liverpool St Station, Heathrow near the underground and other venues around London. See their website for details.
Phone: +44 (0)20 7234 5800
Fax: +44 (0)20 7378 6525