SkyTeam HeadlinesSkyteam and Coca-Cola Ask, “What’s Your Dream Vacation®?”
Members launch global sweepstakes to make vacation dreams become reality
NEW YORK, January 19, 2004 - SkyTeam and Coca-Cola announced today the launch of a global travel sweepstakes promotion for anyone who has ever fantasized about their dream vacation - be it hiking the Great Wall in China or sunbathing in Tahiti. Between January 19 and March 31, 2004, travelers from fifteen countries can enter the Dream Vacation sweepstakes by visiting the alliance's Web site - skyteam.com - and filling out the official entry form. Eight winners, chosen at random from three world regions - the "Americas Region," the "Asian Region" and the "European Region - will select their prize vacations for two from a list of 500 SkyTeam destinations worldwide. In addition to business class airfare, the winners will receive up to five night's accommodations at a five-star hotel, an allowance for meals and activities and spending money - a luxurious trip valued at $35,000.
"SkyTeam offers passengers unprecedented access to the world's most popular destinations," said Rachel McCarthy, leader of SkyTeam's communications working group. "Working together, Coca-Cola and SkyTeam are able to reach long-time and new customers around the world."
For additional sweepstakes information and rules, visit www.skyteam.com.
SkyTeam and Coca-Cola's marketing partnership, bolstered by a dedication to joint sponsorship initiatives, began in 2002. The sweepstakes marks their second shared marketing initiative. The first initiative, a broadcast weather sponsorship, began airing late last year.
No purchase is necessary to enter the sweepstakes. Open to residents of Austria, Canada, China, Czech Republic, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Singapore, South Korea, Switzerland, the United Kingdom and the United States, who are 21 years of age or older. Entries must be received by March 31, 2004. Odds of winning depend on the number of entries received. Prize details may vary by country. For complete official rules, including entry instructions and prize details, visit www.skyteam.com.
Transportation and accommodations are subject to availability and individual airline and hotel rules and regulations apply.
SkyTeam is the global airline alliance partnering Aeromexico, Air France, Alitalia, CSA Czech Airlines, Delta Air Lines and Korean Air. Through one of the world's most extensive hub networks, SkyTeam offers its 212 million annual passengers a worldwide system of more than 7,600 daily flights covering all major destinations. In 2002, Global Finance magazine named SkyTeam the best airline in their list of the "Best Global Companies." Visit SkyTeam on the Web at www.skyteam.com.
The Coca-Cola Company is the world's largest beverage company and is the leading producer and marketer of soft drinks. The Company markets four of the world's top five soft drink brands, including Coca-Cola, diet Coke, Fanta and Sprite. Through the world's largest distribution system, consumers in nearly 200 countries enjoy The Coca-Cola Company's products at a rate of more than 1 billion servings each day.
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