AMSTERDAM, 17 June 2013 – SkyTeam, the global airline alliance, has launched a targeted advertising campaign in its Chinese hub cities of Beijing, Shanghai and Guangzhou.
The campaign highlights the customer benefits derived from the alliance products and services offered to passengers traveling to, from and within China. The advertising campaign will be on air between June and July, then again in November and December - the busiest travel booking periods for Chinese travelers.
The campaign highlights the customer benefits derived from the alliance products and services offered to passengers traveling to, from and within China. The advertising campaign will be on air between June and July, then again in November and December - the busiest travel booking periods for Chinese travelers.
SkyTeam’s campaign uses three visuals all featuring a jet way as a symbol and commitment to the seamless travel experience offered by the alliance worldwide. Each visual with accompanying text represents one of three key benefits for customers choosing to fly with any of SkyTeam members from, to and within China. The campaign focuses on services such as SkyPriority ooffering a series of premium airport services for Elite Plus, First and Business Class customers, SkyPriority has now been implemented throughout 75% of SkyTeam’s global network and will be available at each of SkyTeam’s 1,000 global destinations by the end of 2013. In addition, the program is being extended to include, amongst others, more dedicated security lanes, and dedicated SkyPriority call centres to provide essential support to high value customers. Other additions include dedicated SkyPriority baggage desks at arrival halls. SkyPriority service is available at the majority of the 147 airports served by the SkyTeam member carriers.
The ad campaign also shows the Seamlessness offered by the alliance thanks to Chinese-speaking customer facing staff, local cuisine and Chinese-language magazines and newspapers available on members’ flights. 14 SkyTeam members fly in, within and out of China carrying about 350,000 passengers daily. Focus is now on improving customer transfers from one member to another by developing new efficiencies, as well as transfer and service recovery standards.
“China continues to be a major global economic region and, as the leading airline alliance, SkyTeam wants to be the first choice for business customers and the fast-growing numbers of young Chinese globetrotters,” said Michael Wisbrun, SkyTeam’s managing director. “We value our customers in this market and the alliance is working hard to deliver products and services that ensure a home-from-home experience on the ground and onboard for SkyTeam’s Chinese customers.”
With four members from the Greater China region - China Airlines, China Southern, China Eastern and Xiamen Airlines – SkyTeam is the region’s leading airline alliance. A further 10 SkyTeam airlines operate service to China including, Aeroflot, Aeroméxico, Air France, Alitalia, Delta Air Lines, Kenya Airways, KLM, Korean Air, Saudia and Vietnam Airlines.
To download visuals for SkyTeam’s China advertising campaign, click here.
For more information:
SkyTeam Corporate Communications
T: +31 (0)20 3333064
E: media@skyteam.com
About SkyTeam
SkyTeam is a global airline alliance providing customers from member airlines access to an extensive global network with more destinations, more frequencies and more connectivity. Passengers can earn and redeem Frequent Flyer Miles throughout the SkyTeam network. SkyTeam member airlines offer customers access to 525 lounges worldwide. The nineteen members are: Aeroflot, Aerolíneas Argentinas, Aeroméxico, Air Europa, Air France, Alitalia, China Airlines, China Eastern, China Southern, Czech Airlines, Delta Air Lines, Kenya Airways, KLM Royal Dutch Airlines, Korean Air, Middle East Airlines, Saudia, TAROM, Vietnam Airlines and Xiamen Airlines. SkyTeam offers its 552 million annual customers over 15,000 daily flights to 1,000 destinations in 187 countries.
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