An intermodal, fluid and digital travel experience: this is the objective of the ongoing partnership between Trenitalia (Gruppo FS) and SkyTeam, the global airline alliance.
Their Memorandum of Understanding (MoU) enables strategic collaboration with a focus on technological innovation to simplify and enhance the air-rail travel experience.
During a meeting held at the FRECCIALounge of the Milano Centrale station, Patrick Roux, Chief Executive Officer at SkyTeam, Dao Nguyen, Vice President Revenue Development at SkyTeam, Giovanni Matassa, Director Business Development at SkyTeam, Gianpiero Strisciuglio, Chief Executive Officer and General Manager at Trenitalia, Mario Alovisi, Chief Marketing & Revenue Management Officer at Trenitalia, and Giuseppe Belvisi, Head of Customer Value Management & Partnerships at Trenitalia, discussed next steps for the partnership and intermodal project development.
An integrated digital platform will allow passengers to purchase both flight and train tickets to and from Italy, directly through the SkyTeam member airline’s website in one transaction. The system will enable customers to book their entire journey—from departure city to final destination—offering a seamless, simplified travel experience.
The joint technological solution will also allow passengers to enter their loyalty program details at the time of purchase. CartaFRECCIA members will be able to earn reward points on flights operated by SkyTeam member airlines that have entered into the intermodal ticket agreement with Trenitalia, and members of SkyTeam airline loyalty programs will also be able to earn miles when connecting on Trenitalia high-speed trains. Additionally, Trenitalia and SkyTeam aim to roll out additional exclusive loyalty benefits in the future, including access to airport and railway lounges for SkyTeam Elite and Elite Plus customers, as well as Platinum and Gold members of CartaFRECCIA.