AMSTERDAM, 15 NOVEMBER 2022 – SkyTeam, the global airline alliance, and its members are marking 10 years of SkyPriority, the award-winning series of priority airport services delivered by SkyTeam airlines at 970+ airports worldwide.
Instantly identifiable by its iconic red square, SkyPriority helps make even the most unfamiliar airport as easy to navigate as a customer’s favorite hub. Over the past decade, hundreds of millions of customers have benefited from dedicated services which are offered at eight key touchpoints on their airport journey.
When SkyTeam launched SkyPriority in 2012, it led the industry by becoming the first airline alliance to align branded airport services for premium customers. SkyTeam remains the leading global alliance for priority airport services worldwide.
“For 10 years, SkyPriority has embodied SkyTeam’s ethos of ‘caring more about you’, with employees of all member airlines proudly delivering a consistent, quality service wherever a customer’s travels take them across our network,” said Patrick Roux, SkyTeam CEO and Managing Director. “And SkyTeam is not stopping there. By leveraging innovative technology, our vision is to take the customer’s airport experience to new heights in the next decade and beyond through greater speed, ease and recognition along their journey.”
“Our customers tell us SkyPriority gives them peace of mind, knowing they can expect recognition and high-quality service at every airport in SkyTeam’s network, whichever airline they fly with,” said Hsieh Su-Chien, Chairman of China Airlines. “As the first airline to roll-out SkyPriority in 2012, we remain as proud today to enhance the experience of premium customers who fly with China Airlines and look forward to making each trip more seamless in years to come.”
SkyPriority services include: dedicated check-in and bag drop, breezing through security and immigration*, enjoying priority service at ticket counters and transfer desks, and taking advantage of priority aircraft boarding. On arrival, SkyPriority ensures customers’ bags are among the first on the belt, saving them valuable time.
* Priority at security and immigration subject to local airport authority regulations.
Notes to editors
SkyPriority was initially developed by Delta Air Lines. Launched by Delta in 2010, it proved so successful in delivering a superior airport experience for top travellers that SkyTeam developed the concept for alliance-wide implementation.
SkyTeam is dedicated to powering a seamless customer journey, with all members working together to connect millions of passengers across an extensive global network. The members are Aeroflot (suspended), Aerolíneas Argentinas, Aeromexico, Air Europa, Air France, China Airlines, China Eastern, Czech Airlines, Delta Air Lines, Garuda Indonesia, ITA Airways, Kenya Airways, KLM Royal Dutch Airlines, Korean Air, Middle East Airlines, Saudia, TAROM, Vietnam Airlines, and XiamenAir